International Digital Marketing
Since 2005, the Qontent Group has provided Italian and foreign companies with translation
and localisation services for the reference markets.
Our specialists work side by side with the client’s marketing team, helping to define strategies in decision-making and in the main operational phases of sales. Our linguistic and cultural know-how is a key element in creating multilingual content marketing that is effective in the target countries.
We have recently been expanding the Qontent Group and our range of services, creating a highly innovative International Digital Marketing Division, able to offer our clients cutting-edge services for their internationalisation and consolidation processes.
We currently offer multiple state-of-the-art international digital marketing services, ranging from SEO/SEM multilingual translation services for the correct localisation of your web marketing to the creation of multilingual content for your business.
Our knowledge of the markets and cultures of target countries means we can support our Social Media Management activities in the definition and planning of the right editorial plan. We’re able to add a robust SEO Outreach/Link Building activity to your existing transmedia or cross-media strategy, allowing you to increase the effectiveness of your international marketing campaign and better trigger virtuous lead generation mechanisms.
The offer is completed by three of the most innovative marketing services on the international scene: Advergaming, a highly effective tool that adapts effectively to global business strategies, serious games and NFT Marketing, a service that can help your business cross the new frontiers of the metaverse.
SEO TRANSLATIONS OF THE MULTILINGUAL SITE
The website itself, and all SEO and SEM content, must be correctly adapted to guarantee excellent market penetration and to obtain the best possible ROI.
Qontent’s Digital Marketing division can offer you a highly professional holistic service thanks to our expertise acquired through 17 years of experience in linguistic localisation and international digital marketing.
• We thoroughly analyse the reference market as well as the client’s existing marketing activities and those of its competitors
• We carry out a technical verification of the client’s site and the SEO consistency of the contents based on defined objectives
• We translate and revise existing content using specialised native translators
• We constantly monitor SEO and SEM activity with frequent reports, and we measure the results
• We compare the obtained results with the expected results, adjusting the planned activities to achieve defined objectives
SEO CONTENT WRITING
This practice is important not only to significantly increase website visits and trigger the virtuous process of lead generation, but also to consolidate global brand awareness.
• Copy for web pages
• Articles for blogs
• Blog creation and multilingual content management
• Copy for product sheets (e-commerce)
• Copy for FAQ pages
• Revision of copy from a multilingual SEO perspective
In recent years, Advergaming has proved to be a powerful marketing tool for companies. When done right using games as a vehicle to advertise to a target demographic, exploiting the power of playful involvement to get your message across to potential customers in a clear and direct way, can be a successful strategy.
• It’s an advertisement that adapts to any medium, channel or tool.
• It allows you to outperform the competition. An exceptional experience can ensure the game is unforgettable for its players.
• It offers a new and attractive experience for the user, who will more easily tolerate advertising if it’s served through an entertaining activity.
• Thanks to the continuity of the game, the product or brand remains engraved in the mind of the consumer.
• Both the video game and the brand will use a linguistic approach to communicate to users and potential customers.
THE MAIN ADVANTAGES FOR YOUR COMPANY
• REWARDS: distribute coupons, gifts and certificates to your users through games.
• DATA COLLECTION: collect, measure and analyse accurate and detailed information from any user activity.
• MULTIPLATFORM: games are designed to run on all types of devices, powered by native apps or web apps.
• UNIQUENESS: advergames can be deeply customised according to the style of your brand, highlighting your brand identity
• ENDLESS: games have no expiration date! Your custom game will amaze your users forever.
HOW WE WORK
2. We ensure the client’s game is unique in both design and development
3. We release the game on the web and on the main distribution channels
4. We leverage evolutionary development to add new features to the client’s game, always keeping it current and engaging
• allow direct interaction with your fanbase
• allow the brand to offer virtual products
• sell to an even wider audience
• eliminate problems inherent to physical commercial activities such as shipping, product defects, storage costs, etc.
• help increase profits
• offer branding opportunities
Using NFTs in marketing strategies is essential to take advantage of the value they are able to offer to brands. To optimise their benefit, it’s crucial to take into account their correlation with different disciplines, activities and tools, including:
• Influencer Marketing
• Community Management
• Web and mobile push notifications
• Email Marketing
• Feedback collection
• Co-marketing actions
• Social campaigns
• Search Engine Optimization (SEO)