The website is the business card of a company and is essential for the acquisition of new customers. Therefore, it must communicate the services or products offered in the best possible way. Expanding the business internationally is often the keystone for the growth of many companies. It goes without saying that a website translation for a company is a very important process, which must ensure its correct contextualisation, taking into account the target users and their culture.
The choice of the translated words must be relevant to search trends of the reference area and, at the same time, the entire website content must be structured in a targeted, direct and effective way. Our experienced translators guarantee a localisation of web pages with a high communicative impact.
Optimise the translation of your web pages for search engines
A website translator must also be a SEO translator, i.e. able to incorporate in the translation your strategy for positioning the site on the various search engines, finding the most suitable keywords for the reference language.
The multilingual SEO translation service provides for an in-depth analysis of your brand, keeping in mind the cultural context of the destination country and the target audience. Translating contents is not enough – it is necessary to optimise the effectiveness of the message in a strategic way, using the most searched words based on the habits and the way of surfing the web of users living in a different country. Subsequently, web pages, main keywords, meta titles and meta descriptions are translated.
We know web dynamics well, and our experience ensures visibility to your company website on a global level, as well as the ranking among the top search results of the most effective keywords in each requested language.
Increase your presence abroad thanks to the localisation of your website
In addition to the translation of its contents, the website needs also to be localised. This process aims at adapting some aspects of the website to the language of the target market.
The elements to take into consideration are layout, graphics, web surfing, social codes (date and time format, numbers, colours, etc.) and the culture of the target country. In fact, each country uses elements, concepts and contents in different ways.
Thanks to localisation, you offer the users of your website a functional and engaging experience, which takes into account their cultural context.