Qontent Group and the Partnership with Olivami

In the last 5 years, Xylella has devastated over 21 million olive trees in Salento, wiping out years of hard work by thousands of Salento farmers and erasing the main source of CO2 compensation for the region.
By adopting the olive trees of Salento, the Olivami initiative aims to combat the devastation caused by Xylella. It proposes a new form of sustainable and participatory olive cultivation: anyone can adopt from a distance one or more olive trees to support the reforestation of the affected area.
For this reason and for the territorial and emotional attachment to the initiative, Qontent Group, headquartered in Molfetta, Puglia, has decided to support and finance an olive grove in Salento.


Qontent Group’s decision to adopt Salento’s olive trees is motivated by the following principles:
Territorial Enhancement: Puglia is a region of exceptional natural and cultural beauty, however its treasures are sometimes neglected or threatened. Salento’s olive trees are the intrinsic symbol of the territory, and their adoption is a clear sign of our commitment to preserve and promote the Puglian heritage. By doing so, we aim to contribute to the conservation of local cultural identity.
Defending Flora from Xylella: The spread of this bacterium poses a serious threat to both olive trees and the whole Puglian ecosystem. In order to protect the plants and animals that depend on them, the olive trees of Salento must be carefully managed.
Reducing Pollution Impact: Over the years, Puglia has faced environmental challenges related to pollution, often associated with unsustainable agricultural practices. Through the adoption of Salento’s olive trees, we intend to promote ecological farming methods, reduce the use of harmful pesticides, and encourage local biodiversity. This contributes to improving air quality, soil health, and environmental sustainability in the region.

In short, Qontent Group has adopted olive trees in Salento to reflect the company’s commitment to preserving Puglia’s cultural and natural heritage, defending the ecosystem from the threat of Xylella, and reducing the pollution impact for a healthier, more sustainable, and flourishing future.